§ 19.09.170. Computation of sign area.

(a)

The area of a sign shall be computed as follows:

(1)

The area of a sign is that are within a single continuous perimeter enclosing the extreme limits of writing, representation, emblem, logo, or figure of similar character, together with any frame or other material or color forming an integral part of the display or used to differentiate such sign from the background against which it is placed, excluding the necessary exposed supports or uprights on which the sign is placed.

(2)

The area of a sign composed of words or characters applied directly to a building or wall shall be computed as the area within a regular geometric shape that encloses the words or characters.

(3)

The area of double-faced signs shall be the area of one (1) sign face if the two (2) faces are of equal area, or as the area of the larger face if the two (2) are of unequal area.

(4)

Signs that are not double faced shall be calculated as the area for each side of the sign, whether the sign has one (1) face or more than one (1) face.

(5)

The area of a back-lit translucent canopy or other lighted translucent figure shall be computed as the maximum visible total surface area.